The most effective approach to expanding your business begins with the establishment of your email list. This is achieved by utilizing email sign-up tools that offer seamless and convenient means for new subscribers to join.
The challenge lies in the fact that not all potential subscribers engage with your business in the same manner. Some may explore your website, others may follow your social media channels, and a few may prefer the in-person interactions they experience when visiting your physical location.
Thankfully, there exist excellent email sign-up tools for every one of these scenarios, permitting individuals to subscribe, and these tools are readily accessible through your Constant Contact account.
Discover 6 Essential Email Sign-Up Tools for Elevating Your Email List
To embark on this journey, let’s explore the diverse array of online sign-up forms at your disposal, all within the confines of your Constant Contact account.
Once you’ve successfully logged into your account, direct your attention to the “Sign-up Forms” link gracing the apex of your account’s menu. With that accomplished, proceed to click on the inviting blue “Create sign-up form” button nestled comfortably in the upper right-hand corner of your screen. After this, you’ll be able to pinpoint your preferred sign-up form type. It’s truly that straightforward.
Now, let’s delve into the options at our disposal.
1. Website Sign-Up Forms: Enhance Your Online Presence
Elevating your email sign-up game begins with the versatile website sign-up forms. Within this category, you have a quartet of enticing options at your disposal:
Pop-Up Sign-Up Forms
As the name implies, these forms gracefully make their entrance when a visitor lands on your website. You have full control over the conditions of their appearance, including the choice between mobile or desktop devices, and whether Constant Contact branding is displayed.
Flyout Sign-Up Forms
Opt for an animated touch, and your sign-up form will elegantly slide onto the screen before discreetly retreating. This approach offers a less obtrusive alternative to traditional pop-up forms, giving you the freedom to select its location on your page.
Banner Sign-Up Forms
A banner form presents itself as a prominent block at either the top or bottom of your visitor’s screen. Just like other sign-up forms, you can configure it to appear based on exit intent or a timer. You also have the flexibility to control how frequently a visitor encounters the form, from multiple times per visit to a once-in-a-lifetime experience (or until they clear their browser’s cookies).
In-Line Sign-Up Forms
An in-line form is a static fixture, patiently embedded on a web page, awaiting discovery and completion. Typically found on “contact us” pages, these forms can be effortlessly updated within your Constant Contact account, sparing you the need to modify your website every time a form adjustment is desired. However, incorporating an in-line sign-up form necessitates the support of Javascript by your website builder or hosting platform and entails the use of HTML code. If you’re not well-versed in these technicalities, consider enlisting the assistance of your webmaster for a seamless installation.
2. Social Media Lead Generation Landing Page: Convert Your Followers into Subscribers
When individuals take a keen interest in your social media presence, it’s a clear signal of their curiosity about your endeavors. This presents an excellent opportunity to entice them into joining your mailing list.
The first step is to create your specialized lead generation landing page.
Much like the process for crafting website sign-up forms, we kick off by logging into your Constant Contact account. Navigate to the “Sign-up Forms” option in the top menu and then proceed to click the inviting blue “Create sign-up form” button. This time, however, our focus is on selecting the “Lead generation landing page” option. Afterward, infuse your landing page with your distinctive brand identity, including your logo and colors. Once you’ve imbued the landing page with your unique touch, activate it, just as you would with website sign-up forms.
However, in this case, you’ll need to copy the ‘Landing Page URL’ and integrate a signup button into your Facebook Business Page, LinkedIn Organization Page, or embed a link in your Instagram or Twitter Bio. This seamless integration will make it effortless for your social media followers to join your email list, ensuring a streamlined and efficient lead generation process.
3. Streamline Email Collection with the ListBuilder App for Constant Contact
Enter the ListBuilder app, the next invaluable tool in our sign-up arsenal, tailored for effortless name and email address gathering via your tablet. Let’s dive right in.
Begin by downloading the ListBuilder app, readily available from either the Google Play Store or the Apple App Store, depending on your tablet’s platform. Once the app is securely in your digital toolkit, log in with your Constant Contact credentials.
At this juncture, it’s highly advisable to establish an admin PIN. This safeguard ensures that the ability to transition between the sign-up form and settings page remains under lock and key, preventing any unintentional alterations to your form or list.
After your Admin PIN is set, handpick the list to which you’d like to add your newly acquired contacts. Ideally, this list should be the trigger for your welcome email series, replete with click-segmentation links to further refine your contacts for precise targeting in future communications.
Now comes the creative part. Customize your form with a background image, your logo, and a compelling call to action (CTA) that beckons individuals to join your list. In terms of the information to collect, while their email address is the essential requirement, consider including their name to infuse a personal touch into your messaging. While various other data points are at your disposal, exercise caution not to overwhelm prospects with excessive requests upfront, as it might dissuade them from signing up for your marketing communications.
With these essential steps completed, simply click “next,” and you’re all primed to start gathering those coveted email addresses.
Quick Tip: Don’t forget to disable the PIN on your tablet, ensuring that customers can conveniently wake it up in case it goes to sleep due to inactivity, promoting a seamless sign-up experience.
4. Harness the Power of "Text-to-Join" for Dual Email and SMS Sign-Ups
Enter the next gem in our sign-up toolkit, the “Text-to-Join” feature, enabling your customers to seamlessly become part of both your email and SMS lists simultaneously. This dynamic approach ensures that you can connect with your audience right where they are most engaged.
In the world of Constant Contact, utilizing Text-to-Join is a breeze. Begin by selecting an email segment where your Text-to-Join signups will be channeled, and activate this powerful tool. Constant Contact will work its magic by automatically dispatching a welcoming SMS, along with pre-set responses for both “yes” and “no” replies.
Once this setup is complete, your role is simply to share your unique Text-to-Join number with your prospective subscribers, inviting them to be a part of your list.
Naturally, as is the case with all marketing tools, it’s crucial to adhere to SMS marketing best practices when communicating with your audience via text. This ensures that your outreach is both effective and respectful of your recipients’ preferences and needs.
5. QR Code (Scan-to-Join): Empower Smartphone Users with an Additional Sign-Up Avenue
This often underestimated tool extends a warm invitation to visitors, granting them a second avenue to join your email lists via their smartphones. Remarkably, if you’ve already embraced the second tool, you’ve completed a substantial part of the setup.
In the days of yore, QR codes were rather basic and often lacked visual appeal. However, the contemporary landscape offers a plethora of options, allowing you to craft QR codes that seamlessly complement your printed materials.
Standard QR Code: The classic black and white QR codes represent the simplest and most instantly recognizable QR-code style. They shine brightest amidst a backdrop of vibrant colors and dynamic elements. To generate one of these codes, simply copy the URL after creating your Lead Generation Landing Page and paste it into a third-party tool, such as:
The Enhanced QR Code Experience
Embracing a framed QR code introduces a clear Call to Action (CTA) to the code, guiding viewers with precise instructions. Here’s how to create these engaging QR codes:
Framed QR Code
To craft QR codes adorned with a frame, rely on a trusted third-party tool such as qr-code-generator.com powered by bitly. The initial creation is free, but do note that bitly may impose charges to maintain the code’s functionality beyond a trial period. Therefore, before integrating this into your print ads, ensure you’ve either subscribed or intend to use the code solely for specific promotions like limited-time offers and sales.
Customized QR Code
Adding a touch of personality to your QR code can enhance its impact, especially when your design incorporates black text on a light background. When it comes to customized QR codes, you have a wide array of options at your disposal. These include altering the color scheme, integrating your logo or custom artwork, and even modifying the shape of the code’s elements, as showcased in the image above.
To create these distinct codes, follow these steps:
After creating your Lead Generation Landing Page, copy the URL.Paste the URL into a third-party tool like
- QRstuff
- Delvir
- QRCode Monkey (noted for offering an extensive range of customization options)
Once you’ve generated your customized QR code, download or copy the image. Now, you can seamlessly incorporate it into any printed materials of your choice. We recommend utilizing it across all your print media, from business cards to flyers, and even on your printed sign-up form. This multifaceted approach empowers individuals to either manually input their information or scan the QR code for an expedited sign-up experience.
Feel free to explore our guide on the top methods for lead generation to further enhance your outreach efforts.
6. Printed Sign-Up Form: A Reliable Path to Offline List Growth
This classic tool stands the test of time as an effective means of securing email sign-ups, particularly when engaging with individuals face-to-face at your register or trade show booth. The humble paper sign-up form holds substantial potential when conversing with people in a personal setting.
To initiate this process, start by acquiring our complimentary “Offline List Growth .pdf.” Select from one of the eight list options, and tailor it to suit your specific needs. Subsequently, print as many copies as required to facilitate this seamless sign-up process.
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